Why Joe the Plumber is the biggest Wild Card
By now, I'm sure you've heard of Joe the Plumber. You know Joe. He's your average Middle-Class concerned patriotic American. Except he's the most famous of them all. Joe the Plumber has a chance to change the election in McCain's favor--If they play this right.
The McCain Campaign should focus on 'Joe the Plumber'. Make him a character, make him an idol. Have people who know his story, who've lived his story come out and tell theirs. Start an internet campaign. Start Facebook groups, MySpace groups. Make 'Joe the Plumber' viral. Have 'Joe the Plumber' speak at your rallies. He's a voice for a lot of Americans.
Look, Joe the Plumber, the man himself, won't decide the election. His character will. The people like him will. McCain has the unique opportunity (really, really, unique) to swing an election on a plumber. Joe the Plumber. Man. And I thought our economy was in trouble.
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