ESPN Restricting Twitter/Facebook Use
ESPN, mother of all things sports, is limiting how personalities can use Twitter, Facebook, and other social media sites. Here is the link to the guidelines. Basically, they can't tweet about personal things, and can only tweet about ESPN related stuff, such as columns. Everything is for sanctioned ESPN events. As one commenter said on Pro Football Talk:
...and they call Obama a Socialist.
Or, my second favorite:
This is Mao Zedong reporting for ESPN...
Obviously, ESPN would be MUCH better served using social media outlets, not only to promote stories, but to promote personalities, who really make up ESPN. It could be used for fan interaction. There are limitless possibilities, and ESPN is really limiting themselves. This could backfire on them. Big time.
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